2 Ways to Win at Tag and Stop Playing Hide and Seek
Keywords are tools to make digital content searchable and accessible for everyone (think hashtags, SEO, and labels). By giving a photo or album simple and consistent tags like ‘athletics’, you make it easier for a coach to find photos for a team book, or for the Yearbook Team to quickly curate content for end-of-year publications. Marketing and Communications can easily tell school stories on social media and teachers can add visual content to weekly newsletters to parents. With a good idea of your organization’s structure, needs (and lingo), you can create customized tags that help you find what you need in the blink of an eye.
In Vidigami, there are 2 fundamental ways you can tag a photo or video:
1. Context Tagging
Example 1 (Group or Structural Tagging):
Ideally, you’ll want to add tags to not only individual files, but also the albums and groups they might live under. Groups contain members and albums with photos relevant to those members. Associating an entire group to one or more keywords will organize it even further, because that tag will now automatically be applied to all albums and photos nested under it.
If you have your base groups created for different divisions (the most common being classes or grades), you can use structural tags like Grade 3, Chess Club or Mr. Chan’s Class. For organizations with more broader divisions, you can also organize groups further with tags like Junior school, Senior School, Lower School, Middle School, or any other grouping that may be relevant to the members within them. This is helpful when searching for all groups in Vidigami that have photos relevant to a specific division.
Tip: Add tags to groups from the under the settings for each group or at the bottom of the pop up window when you create a new group. Note that album and groups names are already searchable as tags, so you don’t need to tag the photos within them with the album or group names again.
Example 2 (Layering more context):
Context tags give more meaning to your album, and the photos and videos in it. Think about basic keywords that would make the content as searchable as possible by anyone who might need it.
When it comes to albums, photos and videos, these often tend to be more focused on a specific activity, event or theme. Here is where you can get really creative with context tags, but always keep them relevant.
Tip: Some common context tags are Music, Drama, Athletics, Sports, Clubs, Arts, After school, Band, Alumni, Field Trip, First Day of School, Best smiles, Students at work, performances, or victories.
Example 3 (Abstract and functional tags):
Add more context by using more abstract keywords. Some schools add tags for each of their school pillars or values, so they can then find a good photo to represent each of them. The IB Middle Years Programme, for instance, uses learner profiles like Caring, Open-minded, Knowledgeable, Risk-takers, and Thinkers. Other programs may use Collaboration, Leadership and Excellence. By the end of the year, photos can be pulled up and curated by such tags so they can be published on the school website, used to create compelling campaigns, and high-quality printed collateral.
Tip: To stay ahead of your school’s brand, you can also tag content by design elements, composition and style. Navy, Crest, Class Shots, Headshots, or Candids are examples of tags that are especially useful for marketing, advancement, and even yearbook teams. You can also easily identify best photos for specific work, like a science project, artwork. This is an excellent way for students compiling content for a portfolio. Tags like best for yearbook, best for blog, best for social media, best for alumni campaign are also invaluable for collecting content for publications.
Example 4 (general groups of people):
Last but not least, think about general groups of people when tagging single images or videos (not just a face, which we’ll cover next). You might have a group shot of miscellaneous people either participating in an activity or posing for a group picture. These might be tagged as Parents, Teachers, Boys, Girls, Students, Faculty, grandparents, Internal staff, Trustees, Board, or Committee.
2. People Tagging
Example 1 (Face):
Face tags are possibly the most important tag you can apply. They are used to associate a student or staff member’s name to a photo or video. It’s best to tag as many names as you can in a photo so that you can easily search for any student’s photos just by their name. In the global photo search bar you can also do a combination search for face tags and context tags. This means if you are looking for sports shots of a specific student, you can search for “sports + Paige Graham” and you’ll find all tagged photos of that student within the context of sports.
Example 2 (Created By & With):
Got a photo of a painting, science project or group classwork?
It is important to make sure pieces of work are always credited to the creator or author. You can do this by simply adding that member’s name in the Created By Field of the Lightbox, when you click on any single media in Vidigami. This work will now be captured in the Work section of the member’s personal Portfolio page.
Additionally, while not all media may include a face or a single ‘creator’, you may still want to associate it with some people who might be missing in action or have contributed in some way to the content. Use the With field in the Lightbox to add any additional members of a photo or video.
With great tagging comes great responsibility!
Try to keep your list of tags concise, manageable and relevant, with a periodic cleanup during the school year. Often, you might have 2 or more tags that are almost identical (upper school vs. school upper), or several unused tags in the system. You can see the list of all the tags that are created for your school in the Tags tab under the Admin menu. Here you can see how many groups, albums and photos a tag is used for and make any adjustments if necessary. If you notice any tags that could be considered a duplicate, you can easily merge the two without losing the tags where applied. For example if you have a tag for “sports” and another one for “athletics” you may choose to merge them into one.