Has Facebook Finally Come Clean?
By Drew Millikin | March 7, 2019
According to a new report from the Washington Post, Facebook has stated that it will now begin shift its focus. What started as a global social network where users can communicate to large audiences is now gearing up to become a collective of smaller, more intimate groups, where content and conversations are:
- Shared in a more private and immediate way, and,
- Information may possibly disappear over time (similar to Snapchat).
Along with this shift, Facebook promises to put greater emphasis into protecting is user data through encryption.
The real question here, though, is will Facebook be able to change its revenue model? For years, the social media behemoth has dealt in data – giving advertisers access to user information. Can Facebook really steer away from that…towards a world where data is kept private and secure while keeping shareholders happy?
Kai Ryssdal, host of Marketplace, nailed it when he asked author Amy Webb, “What in that company’s history leads you to believe that they are going to be altruistic and in favor of humanity…?”
Facebook has seen lots of the bad press and stories around users fleeing the social network in droves. One interesting piece for schools to look at is their engagement. Is your school’s page seeing slower growth? Lower engagement rates? If this trend continues, Facebook may not be the place to invest those marketing dollars.
About Drew Millikin: Having spent 15 years working in admissions and advancement in both higher education and independent schools, Drew spent countless hours searching for photos on various servers and archives. Now, he’s thrilled to join the Vidigami Pros and and help schools successfully organize and share their content in a private and secure manner, for marketing and communications, advancement efforts, and more.