“Why School MarCom People Are Overworked” – What We Think.
By Drew Millikin | March 15, 2019
Yes, marketing and communications offices are totally understaffed compared to their primary on-campus customers, Admissions and Development Offices. But, not only are they understaffed, but the roles and demands of the office have grown exponentially as well.
As Rob notes in the piece, “As the responsibilities of the MarCom department have grown to include not only the traditional work for the departments of admissions, development and alumni relations but also website content, blogs, design, multiple social media channels, video and photography, at most schools there has been very little change in the number of people in doing this work.”
I would add to this, the unenviable task of reining in all of those standalone social accounts that well-meaning faculty, coaches and parents create in addition to the school’s official channels!
There simply are not enough hours in a day.
This is precisely why finding efficiencies whenever possible is essential to the high-functioning, under-supported marketing and communications team. As my old college coach used to say, “Why work harder? Work smarter.”
In two recent interviews with Directors of Marketing and Communications, each estimated that one tool for media management alone saved them at least five hours a week. That is 260 hours a year!
But, as Lavar Burton used to say on Reading Rainbow, you don’t have to take my word for it. Give a listen to our interviews with Academy of the Sacred Heart’s Director of Marketing, Gary Alipio, and the The Hamlin School’s Director of Communications, Ashley Burke.
And, schedule a demo today to get 260 hours of your life back.
About Drew Millikin: Having spent 15 years working in admissions and advancement in both higher education and independent schools, Drew spent countless hours searching for photos on various servers and archives. Now, he’s thrilled to join the Vidigami Pros and and help schools successfully organize and share their content in a private and secure manner, for marketing and communications, advancement efforts, and more.